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In 1999 Silhouette introduced the just 1.8 gram, screwless, hingeless and rimless "Titan Minimal Art" to the market and has been revolutionizing the world of eyewear with this material and technology innovation ever since, allowing the ultra lightweight design icon to sell more glasses than any other company ever before. Most of the glasses manufactured by the Linz-based company are sold outside Austria, with an export share of 95 percent.
Recently, Silhouette International introduced an Anniversary Edition of the "Titan Minimal Art. The Icon". For this occasion, an image film was created for global online use. Director Markus Gasser and cameraman Alex Püringer applied a special technique that made it possible zoom in extremely close to the eyeglasses without seing the camera and the film crew in the reflection.
Agency: d.signwerk (Peter Schmid, Katja Greco)
