GÖSSER Ski World Cup Promotion

2015/12/04 - 13:39

Projekte:

The TV-commercial deals with a label collecting promotion for Gösser. The labels on the back of the bottles show portraits of the 8 Austrians, who have won the legendary Hahnenkamm downhill race a total of 10 times over the last 25 years. Gösser now invites every Austrian to be a part of the Kitzbühel legend. For on Saturday evening, live on ORF 1 in front of 30,000 fans, the grand prize winner of the promotion will officially present the 2016 downhill champion with the Goldene Gams. In the promotion commercial, even the former champions Hans Knaus and Michael Walchhofer are caught up in the excitement of trying to collect all 10 labels.

Director: Niko Karo. Agency: McCann Erickson Vienna and WWP Creative (Martin Grüner).

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GÖSSER Ski World Cup Promotion

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