The New Market
The change in advertising films reflects the increasing transformation of the advertising market. While the larger budgets are shifting from traditional advertising to promotions, specialized areas in marketing and the ever-growing digital market in particular, a fundamental repositioning of many brands is also taking place.
A comprehensive transformation is underway in marketing and communications that is not only changing the way we approach customers, but also the way they respond to these changes. Today, marketing leaders have to be able to think much further outside the box than they did a few years ago. This means that the suppliers of the major brands, the small and large agencies, advertising filmmakers, print producers, direct marketers, and many more must expand their competencies accordingly. It is up to them to offer a comprehensive portfolio through meaningful networking with experts from a wide variety of disciplines that not only brings long-term stability for their own company, but also offers their customer’s strategists true added value.
tausend Rosen offers just such a comprehensive portfolio of interdisciplinary expertise including classic commercials, online movies, TV documentaries and feature films, as well as the entire advertising spectrum from classic to promotion and all the way to digital marketing. This wide range of expertise makes it easier to choose the perfect marketing means for a given situation and guarantees our ability to successfully carry out complex communication tasks.
Furthermore, the open structure at tausend Rosen does away with short-term evaluation objectives and fosters a much more open approach to creativity, providing the artistic minds in our team with the freedom they need to shine. All of this, together with the necessary and accurate outside perspective, clear strategic approaches and the right amount of passion and joy in our work, enables us to build a basis of mutual trust and respect in our communication with customers and consumers.
Thus, the changes in the market bring about not only business decisions, but also more and more human decisions, which subsequently represent a healthy basis for a long-term future. Companies that place their trust in this spirit and embrace this model of combined competencies, will greatly appreciate this special constellation and ultimately emerge as winners and innovative pioneers of an evolving market.